Oct. 3 – 5, 2024Reno, NV
About Adwest
Amplifying Creativity
Join us for the AdWest Conference, proudly presented by the AAF Western Region, where innovation meets inspiration. For over 20 years, AdWest, formerly known as the Western Region Leadership Conference, has been the premier event for advertising professionals. Over three dynamic days, dive into an immersive experience featuring:
- Amazing Keynote Speakers: Hear from industry leaders and visionaries who are shaping the future of advertising and marketing.
- Workshops: Participate in hands-on sessions designed to hone your skills and ignite your creativity.
- Leadership Training: Develop the leadership skills necessary to excel in today’s fast-paced industry.
- Networking Opportunities: Connect with peers, professionals, and potential partners to expand your professional network and open new doors.
Don’t miss this opportunity to elevate your career and be part of a vibrant community of advertising professionals. Join us at the AdWest Conference and be inspired, educated, and empowered.
Register NowSpeaker
Andres Estrada
AAF Western Region Vice Chair
Speaker
William Crozer
Marketing Manager, Noble Studios
Speaker
Kenny DeSoto
Chief Accountable-A-Buddy at Accountable-A-Buddy
Speaker
Steve Erdelyi
AAF Reno President, Senior Web Developer at Noble Studios
Speaker
Carol Hood
Digital Creative Director at Carol H. Williams Advertising
Speaker
Andrea Figueroa-Guerrero
Strategic Project Manager, DEI at the Mosaic Center
Speaker
Sean Tambagahan
Archer & Hound Advertising
Speaker
Eli McGanal
Chief Possible-A-Buddy at Accountable-A-Buddy
Speaker
Matt McIver
CEO/Founder, Commence Studio
Speaker
Kyle Brice
VP of Strategy at Estipona Group
Speaker
Ericha Eberhart
Designer & Illustrator at Design on Edge
Speaker
Scott Voeller
Partner at Touch Squared Marketing
Speaker
Stephanie Mazza
Senior Art Director at Estipona Group
Speaker
Rowena Piñero
Graphic Designer at Design on Edge
Speaker
Courtney Meredith
Co-Owner & Senior Creative Director at Design on Edge
Speaker
Priscilla Zheng-Moore
Ad 2 National Second Vice Chair
Speaker
Georgia Garnsey
Boise State University, Collegiate Advertising Council Chair
Speaker
Mark Naparstek
Executive Creative Director, Good Giant
Speaker
Caroline Sexton
Chief Marketing Officer, Travel Nevada
Speaker
Gabbi Hall
Creative Director, Noble Studios
Speaker
Lynnae Hornbarger
AAF District 14 American Advertising Awards Chair
Speaker
Christal Gammill
Chair of the AAF Western Region
Speaker
Stephanie Price
Chair, AAF Council of Governors
Speaker
Katy Rhamey
Head of Marketing & Development, KR Squared
Speaker
Kurt Thigpen
Secretary/Treasurer, AAF Council of Governors
Speaker
Lacey Scott
Lt. Governor, AAF District 14
Speaker
Dawn Reeves
AAF Executive Vice President, Member Services & Programs
Speaker
Rik Shiiki
Past Chair, AAF Council of Governors
Speaker
Wes McQuillen
Principal, ALTER Strategies
Get Registered
Don’t miss out on three days of amazing keynote speakers, workshops, professional development sessions, leadership training, and networking with advertisers from across the Western United States.
All-Access Pass
$250
The registration includes access to the Thursday Welcome Reception, keynote speaker luncheons, all AAF leader programs, and all Professional Development workshops and talks.
Register NowProfessionals Pass
$175
Perfect for Reno locals and other professionals in the region looking to expand your network, the registration includes access to the Thursday Welcome Reception, keynote speaker luncheons, and all Professional Development workshops and sessions.
Register NowStudents
$0
A Full Conference Pass (Friday & Saturday Only) is available for students, but you must have a valid and current student ID to qualify. Meals not included.
Register NowExplore the Sessions
From special keynote sessions with industry legends to engaging breakout sessions, panels and workshops, we’re bringing value no matter where you are in your career or background.
See WorkshopsIn the world of creativity, there are no boundaries, only endless possibilities.
Link Up with Advertisers, Leave with New Friends
We host three days for you to mingle with new friends and colleagues, all excited to fuel your creativity.
Learn and Stay Motivated with Workshops & Speakers
Get ready to enrich your skills and stay inspired through engaging hands-on workshops and speakers where practical learning meets enduring motivation.
Experience Reno
Step outside every evening to take in all the Biggest Little City has to offer, as well as the region. Things to do.
The Venue
Grand Sierra Resort
2500 E 2nd St. Reno, NV 89595
Grand Sierra Resort and Casino (GSR) is located in the heart of Reno Tahoe. GSR is Northern Nevada’s most complete resort destination with nearly 2,000 guest rooms and suites. The property offers a wide variety of accommodations for the everyday business traveler to the complete family vacation with amenities that include 200,000 square feet of meeting and convention space, branded retail shopping, headliner entertainment, a cinema, a 50-lane championship bowling center, outdoor thrill rides, aqua golf driving range, the largest casino north of Las Vegas with 24 hours of heart-pounding action plus so much more.
Day 1 • 3:00pm – 6:00pm
Registration
Executive Level
All Access
Professional
Student
Day 1 • 4:30pm – 5:30pm
Western Region Board Meeting
Ruby Room
Day 1 • 6:00pm – 8:00pm
Welcome Reception Mixer
GSR Wine Reserve Bar
All Access
Professional
Day 2 • 8:00am – 5:00pm
Registration
Executive Floor
All Access
Professional
Student
Day 2 • 8:30am – 10:15am
Breakfast + Welcome Reception
Sierra Room
All Access
Professional
Day 2 • 9:00am – 9:30am
State of the AAF
Sierra Room
All Access
Professional
Student
Day 2 • 9:30pm – 10:15am
Keynote: Can You Solve People?
Sierra Room
All Access
Professional
Student
Day 2 • 10:30am – 11:15am
Emerging Talents – A Young Professional Panel
Cascade 2
All Access
Student
Day 2 • 10:30am – 11:15am
Workshop: Putting the “Agency” Back into the Agency
Shasta Room
All Access
Professional
Day 2 • 10:30am – 11:15am
Boosting Club Morale – Getting the Recognition You Deserve
Cascade 1
All Access
Day 2 • 11:30am – 1:00pm
Best of the West Media Awards
Sierra Room
All Access
Professional
Day 2 • 1:30pm – 2:15pm
Panel: Advertising Trends for 2025
Shasta Room
All Access
Professional
Day 2 • 1:30pm – 2:15pm
Engaging with the Mosaic Center: Elevate Your Chapter’s DEI Impact
Cascade 1
All Access
Day 2 • 1:30pm – 2:15pm
From College to Career: The AAF Journey
Cascade 2
All Access
Student
Day 2 • 2:30pm – 3:15pm
Talk: Blood, Sweat and Branding: Why are so many creatives moody?
Shasta Room
All Access
Professional
Day 2 • 2:30pm – 3:15pm
Chart Your Course in Advertising with Mosaic University
Cascade 1
All Access
Student
Day 2 • 2:30pm – 3:15pm
Peer Exchange Roundtable Session
Sierra Room
All Access
Day 2 • 3:30pm – 4:30pm
District Meetings
Multiple
All Access
Day 2 • 5:30pm – 7:30pm
AdWest Sip & Saunter!
Midtown District Reno
All Access
Professional
Student
Day 3 • 8:30am – 10:15am
Breakfast
Sierra Room
All Access
Professional
Day 3 • 9:00am – 10:15am
Keynote: Creative Entrepreneurship: From Zero To A Million
Sierra Room
All Access
Professional
Student
Day 3 • 10:30am – 11:15am
Panel: AI in Advertising
Shasta Room
All Access
Professional
Student
Day 3 • 10:30am – 11:15am
Best Club Idea Competition
Cascade 1
All Access
Day 3 • 11:30am – 1:00pm
Keynote: Setting a New Bar – Super Bowl LVIII in Las Vegas!
Sierra Room
All Access
Professional
Student
Day 3 • 1:30pm – 2:15pm
Student Portfolio Review Session
Cascade 2
All Access
Student
Day 3 • 1:30pm – 2:15pm
The American Advertising Awards Unplugged: A Casual Chat
Shasta Room
All Access
Day 3 • 1:30pm – 2:15pm
Leading with Resilience: Thriving in Times of Uncertainty
Cascade 1
All Access
Professional
Day 3 • 2:30pm – 3:15pm
Why Accessibility Shouldn’t Be a Scary Word
Shasta Room
All Access
Professional
Day 3 • 2:30pm – 3:15pm
Collegiate Advertising Council: Adding Value to your Student Chapter
Cascade 2
All Access
Student
Day 3 • 2:30pm – 3:15pm
Demystifying the Possibilities: Embracing Ad2 Chapters
Cascade 1
All Access
Student
Day 3 • 3:30pm – 4:45pm
Western Region Business Meeting
Sierra Room
All Access
Day 3 • 4:45pm – 5:00pm
Final Remarks & Adjournment
Sierra Room
All Access
Professional
Student
Day 3 • 5:00pm – 12:00am
Explore Reno-Tahoe!
Reno-Tahoe Region
See the full schedule
Gain valuable exposure for your brand and help us ensure the success of this event.
This conference brings together over 200 advertising professionals from 12 states. If you want to reach this audience – AdWest is the right place for it. We’re actively seeking sponsors!