Oct. 3 – 5, 2024
Reno, NV

About Adwest

Amplifying Creativity

Join us for the AdWest Conference, proudly presented by the AAF Western Region, where innovation meets inspiration. For over 20 years, AdWest, formerly known as the Western Region Leadership Conference, has been the premier event for advertising professionals. Over three dynamic days, dive into an immersive experience featuring:

  • Amazing Keynote Speakers: Hear from industry leaders and visionaries who are shaping the future of advertising and marketing.
  • Workshops: Participate in hands-on sessions designed to hone your skills and ignite your creativity.
  • Leadership Training: Develop the leadership skills necessary to excel in today’s fast-paced industry.
  • Networking Opportunities: Connect with peers, professionals, and potential partners to expand your professional network and open new doors.

Don’t miss this opportunity to elevate your career and be part of a vibrant community of advertising professionals. Join us at the AdWest Conference and be inspired, educated, and empowered.

Register Now

Speakers & Instructors

Speaker

Andres Estrada

AAF Western Region Vice Chair

Speaker

William Crozer

Marketing Manager, Noble Studios

Speaker

Kenny DeSoto

Chief Accountable-A-Buddy at Accountable-A-Buddy

Speaker

Steve Erdelyi

AAF Reno President, Senior Web Developer at Noble Studios

Speaker

Carol Hood

Digital Creative Director at Carol H. Williams Advertising

Speaker

Andrea Figueroa-Guerrero

Strategic Project Manager, DEI at the Mosaic Center

Speaker

Sean Tambagahan

Archer & Hound Advertising

Speaker

Eli McGanal

Chief Possible-A-Buddy at Accountable-A-Buddy

Speaker

Matt McIver

CEO/Founder, Commence Studio

Speaker

Kyle Brice

VP of Strategy at Estipona Group

Speaker

Ericha Eberhart

Designer & Illustrator at Design on Edge

Speaker

Scott Voeller

Partner at Touch Squared Marketing

Speaker

Stephanie Mazza

Senior Art Director at Estipona Group

Speaker

Rowena Piñero

Graphic Designer at Design on Edge

Speaker

Courtney Meredith

Co-Owner & Senior Creative Director at Design on Edge

Speaker

Priscilla Zheng-Moore

Ad 2 National Second Vice Chair

Speaker

Georgia Garnsey

Boise State University, Collegiate Advertising Council Chair

Speaker

Mark Naparstek

Executive Creative Director, Good Giant

Speaker

Caroline Sexton

Chief Marketing Officer, Travel Nevada

Speaker

Gabbi Hall

Creative Director, Noble Studios

Speaker

Lynnae Hornbarger

AAF District 14 American Advertising Awards Chair

Speaker

Christal Gammill

Chair of the AAF Western Region

Speaker

Stephanie Price

Chair, AAF Council of Governors

Speaker

Katy Rhamey

Head of Marketing & Development, KR Squared

Speaker

Kurt Thigpen

Secretary/Treasurer, AAF Council of Governors

Speaker

Lacey Scott

Lt. Governor, AAF District 14

Speaker

Dawn Reeves

AAF Executive Vice President, Member Services & Programs

Speaker

Rik Shiiki

Past Chair, AAF Council of Governors

Speaker

Wes McQuillen

Principal, ALTER Strategies

The Biggest Little City

Get Registered

Don’t miss out on three days of amazing keynote speakers, workshops, professional development sessions, leadership training, and networking with advertisers from across the Western United States.

All-Access Pass

$250

The registration includes access to the Thursday Welcome Reception, keynote speaker luncheons, all AAF leader programs, and all Professional Development workshops and talks.

Register Now

Professionals Pass

$175

Perfect for Reno locals and other professionals in the region looking to expand your network, the registration includes access to the Thursday Welcome Reception, keynote speaker luncheons, and all Professional Development workshops and sessions.

Register Now

Students

$0

A Full Conference Pass (Friday & Saturday Only) is available for students, but you must have a valid and current student ID to qualify. Meals not included.

Register Now

Explore the Sessions

From special keynote sessions with industry legends to engaging breakout sessions, panels and workshops, we’re bringing value no matter where you are in your career or background.

See Workshops

In the world of creativity, there are no boundaries, only endless possibilities.

Link Up with Advertisers, Leave with New Friends

We host three days for you to mingle with new friends and colleagues, all excited to fuel your creativity.

Learn and Stay Motivated with Workshops & Speakers

Get ready to enrich your skills and stay inspired through engaging hands-on workshops and speakers where practical learning meets enduring motivation.

Experience Reno

Step outside every evening to take in all the Biggest Little City has to offer, as well as the region. Things to do.

The Venue

Grand Sierra Resort

2500 E 2nd St. Reno, NV 89595

Grand Sierra Resort and Casino (GSR) is located in the heart of Reno Tahoe. GSR is Northern Nevada’s most complete resort destination with nearly 2,000 guest rooms and suites. The property offers a wide variety of accommodations for the everyday business traveler to the complete family vacation with amenities that include 200,000 square feet of meeting and convention space, branded retail shopping, headliner entertainment, a cinema, a 50-lane championship bowling center, outdoor thrill rides, aqua golf driving range, the largest casino north of Las Vegas with 24 hours of heart-pounding action plus so much more.

https://adwest.aafwesternregion.org/wp-content/uploads/2024/07/gsr-tall.png https://adwest.aafwesternregion.org/wp-content/uploads/2024/07/hotel-rooms.jpg

Oct. 3 – 5

Schedule

Day 1  •  3:00pm – 6:00pm

Registration

Executive Level

All Access

Professional

Student

Day 1  •  4:30pm – 5:30pm

Western Region Board Meeting

Ruby Room

Day 1  •  6:00pm – 8:00pm

Welcome Reception Mixer

GSR Wine Reserve Bar

All Access

Professional

Day 2  •  8:00am – 5:00pm

Registration

Executive Floor

All Access

Professional

Student

Day 2  •  8:30am – 10:15am

Breakfast + Welcome Reception

Sierra Room

All Access

Professional

Day 2  •  9:00am – 9:30am

State of the AAF

Sierra Room

All Access

Professional

Student

Day 2  •  9:30pm – 10:15am

Keynote: Can You Solve People?

Sierra Room

All Access

Professional

Student

Day 2  •  10:30am – 11:15am

Emerging Talents – A Young Professional Panel

Cascade 2

All Access

Student

Day 2  •  10:30am – 11:15am

Workshop: Putting the “Agency” Back into the Agency

Shasta Room

All Access

Professional

Day 2  •  10:30am – 11:15am

Boosting Club Morale – Getting the Recognition You Deserve

Cascade 1

All Access

Day 2  •  11:30am – 1:00pm

Best of the West Media Awards

Sierra Room

All Access

Professional

Day 2  •  1:30pm – 2:15pm

Panel: Advertising Trends for 2025

Shasta Room

All Access

Professional

Day 2  •  1:30pm – 2:15pm

Engaging with the Mosaic Center: Elevate Your Chapter’s DEI Impact

Cascade 1

All Access

Day 2  •  1:30pm – 2:15pm

From College to Career: The AAF Journey

Cascade 2

All Access

Student

Day 2  •  2:30pm – 3:15pm

Talk: Blood, Sweat and Branding: Why are so many creatives moody?

Shasta Room

All Access

Professional

Day 2  •  2:30pm – 3:15pm

Chart Your Course in Advertising with Mosaic University

Cascade 1

All Access

Student

Day 2  •  2:30pm – 3:15pm

Peer Exchange Roundtable Session

Sierra Room

All Access

Day 2  •  3:30pm – 4:30pm

District Meetings

Multiple

All Access

Day 2  •  5:30pm – 7:30pm

AdWest Sip & Saunter!

Midtown District Reno

All Access

Professional

Student

Day 3  •  8:30am – 10:15am

Breakfast

Sierra Room

All Access

Professional

Day 3  •  9:00am – 10:15am

Keynote: Creative Entrepreneurship: From Zero To A Million

Sierra Room

All Access

Professional

Student

Day 3  •  10:30am – 11:15am

Panel: AI in Advertising

Shasta Room

All Access

Professional

Student

Day 3  •  10:30am – 11:15am

Best Club Idea Competition

Cascade 1

All Access

Day 3  •  11:30am – 1:00pm

Keynote: Setting a New Bar – Super Bowl LVIII in Las Vegas!

Sierra Room

All Access

Professional

Student

Day 3  •  1:30pm – 2:15pm

Student Portfolio Review Session

Cascade 2

All Access

Student

Day 3  •  1:30pm – 2:15pm

The American Advertising Awards Unplugged: A Casual Chat

Shasta Room

All Access

Day 3  •  1:30pm – 2:15pm

Leading with Resilience: Thriving in Times of Uncertainty

Cascade 1

All Access

Professional

Day 3  •  2:30pm – 3:15pm

Why Accessibility Shouldn’t Be a Scary Word

Shasta Room

All Access

Professional

Day 3  •  2:30pm – 3:15pm

Collegiate Advertising Council: Adding Value to your Student Chapter

Cascade 2

All Access

Student

Day 3  •  2:30pm – 3:15pm

Demystifying the Possibilities: Embracing Ad2 Chapters

Cascade 1

All Access

Student

Day 3  •  3:30pm – 4:45pm

Western Region Business Meeting

Sierra Room

All Access

Day 3  •  4:45pm – 5:00pm

Final Remarks & Adjournment

Sierra Room

All Access

Professional

Student

Day 3  •  5:00pm – 12:00am

Explore Reno-Tahoe!

Reno-Tahoe Region

See the full schedule

Gain valuable exposure for your brand and help us ensure the success of this event.

This conference brings together over 200 advertising professionals from 12 states. If you want to reach this audience – AdWest is the right place for it. We’re actively seeking sponsors!

The Abbi Agency
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